Engaging in academic research and writing will help students to interpret and evaluate sources of information and evidence before becoming involved in the production of evidence based, logical, arguments. The aim of this unit is, therefore, to support the exploration of key topics which form part of the academic research and writing process so that learners will be able to achieve greater success and recognition in their studies.

Learning outcomes:

1. Understand the concept and purpose of academic research and writing.
2. Understand how to conduct academic research.
3. Be able to demonstrate critical thinking skills.
4. Understand how to construct a reliable and valid academic argument.

The aim of this unit is to develop learners’ understanding of the principles of sustainability that are important for those working in a managerial role in the tourism and hospitality industry. The unit introduces the concept of sustainability and sustainable development and contextualises it for different types of business and destinations in the tourism and hospitality industry.

Learning outcomes

1. Understand sustainability and the sustainable development concept.
2. Understand the impacts of the tourism and hospitality industry on destinations.
3. Understand the principles of sustainable tourism.
4. Understand sustainability initiatives in tourism and hospitality businesses.

The aim of this unit is to enable learners to understand the different types of events that are linked to the tourism and hospitality industry. Learners will develop their understanding of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector as well as knowledge of the impacts that events can have in tourism destinations.

Learning outcomes

1. Understand different types of events.
2. Understand the different types of events that take place within the tourism and hospitality industry.
3. Understand the characteristics of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector.
4. Understand the impact that events can have on tourism destinations.

The aim of this unit is to introduce learners to the role of services marketing techniques in the context of customer service within the tourism and hospitality industry. Learners will also be introduced to the principles of consumer behaviour and the marketing mix.

Learning outcomes

1. Understand the principles of services marketing in the tourism and hospitality industry.
2. Know about the components of the marketing mix.
3. Know about the principles of consumer behaviour in the tourism and hospitality industry

Understand the nature and importance of customer service in the tourism and hospitality industry.

This unit will provide in-depth knowledge of how to manage customer relations and customer service in the tourism and hospitality industry. The unit will be appropriate for supervisory and management staff to enable them to support their staff in providing excellent customer service in the workplace.

Learning outcomes

1. Know about customer relationship management in the tourism and hospitality industry.
2. Understand the nature of customer decision making.
3. Understand the importance of teamwork in the context of managing customer relations.

Understand how to effectively monitor and communicate levels of customer service.